United Kingdom
New Clarion Global Brand Starting from 1st January 2006
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Clarion Co. Ltd., one of the international leader in the car audio market redefines its brand image and vision towards the future. The well known Japanese brand, “ADDZEST” will become “Clarion”, starting from 1st January 2006, harmonizing with other markets worldwide. The change is also set with a brand newly designed logomark, with a new corporate colour, “Azzurro”, and with new keywords “Human Mobile Music Media Interface (Clarion HMI)” for a new lifestyle. |
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It is more than a strategy : it is a new philosophy. « Clarion strives to improve society by seeking to develop the relationship between sound, information, and human interaction, and by creating products to meet those needs.” In an environment of “Mobile Info-entertainment” where people can enjoy sound and information in their cars, we will create products that emphasize a “Fresh Feeling of Safety” and “Fresh Pleasure” and provide excitement and satisfaction to our customer. To achieve superior operability HMI* featuring easy usability and visibility to provide customers with “Fresh Pleasure” by linking together music and information.
The logo is now used in gradation form. This expresses a new sense of high-class quality. The colour is Clarion Azzurro (blue). This is a visual expression of a company with a high degree of transparency. Clarion Azzurro implies, Clean, Clear, Clarion.
Commonly “HMI” is used to denote “Human Machine Interface”, but the “Clarion HMI” adds to this new depth and dimension. We promise our customers our corporate commitment to become an “interface linking together music and information in a mobile info entertainment environment”. In the whole wide world, we are the only ones who can offer this.
The new visual communication introduces the various aspect of the brand : mobility, music, video and entertainment. Clarion is on the crossroad of this new lifestyle. With Clarion, the road will have a totally new dimension.
